Privacy Policy

Effective Date: November 25, 2025

Last Updated: November 25, 2025

1. Introduction

Welcome to Zetric ("we," "us," or "our"). Zetric is a profit analytics platform designed for e-commerce businesses, providing real-time visibility into net profit by tracking revenue, costs, and advertising spend across multiple platforms.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our services at https://zetric.co (the "Platform"). We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant privacy regulations.

By using Zetric, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Data Controller

For the purposes of GDPR and other data protection laws, Zetric acts as the data controller for personal data processed through our Platform.

Contact Information:
Email: support@zetric.co

For privacy-related inquiries, data access requests, or to exercise your rights, please contact us at the email address above.

3. Information We Collect

We collect and process the following categories of data:

3.1 Account and Business Information

When you create a Zetric account, we collect:

Name and email address
Company name and business details
Account credentials and authentication information
Sign-in with Google (Google OAuth) for account authentication
Billing and payment information (processed securely through third-party payment processors)
Communication preferences

3.2 E-commerce Platform Data

When you connect your e-commerce stores, we access and process:

Shopify, Wix, BigCommerce, Amazon:

Order data (order IDs, dates, amounts, customer information)
Product information (SKUs, names, prices, costs)
Customer data (names, email addresses, shipping addresses, purchase history)
Inventory and fulfillment data
Store settings and configuration
Transaction and refund information

3.3 Advertising Platform Data

When you connect your advertising accounts, we access and process:

Meta Ads (Facebook/Instagram), Google Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, and other connected ad platforms:

Campaign performance data (impressions, clicks, conversions, spend)
Ad account information
Attribution data linking ad spend to sales

3.4 Marketing Platform Data

When you connect email marketing platforms, we access:

Klaviyo, Omnisend, Mailchimp, and similar platforms:

Campaign performance metrics (open rates, click rates, revenue)
Marketing spend and cost data

3.5 Usage and Technical Data

We automatically collect:

Log data (IP addresses, browser type, device information)
Usage patterns and feature interactions
Session data and timestamps
Performance and diagnostic information
Cookies and similar tracking technologies

3.6 Analytics and Calculation Data

We generate and store:

Calculated profit metrics and financial analytics
Cost of goods sold (COGS) calculations
Attribution models and performance reports
Custom dashboards and saved reports

4. Legal Basis for Processing (GDPR)

We process personal data under the following lawful bases:

Contract Performance: Processing is necessary to provide our analytics services and fulfill our contractual obligations to you.
Legitimate Interests: We process data to improve our services, ensure platform security, prevent fraud, and conduct business analytics, where such processing does not override your fundamental rights.
Consent: Where required by law, we obtain your explicit consent before processing certain data, such as marketing communications or non-essential cookies.
Legal Obligation: We process data to comply with applicable laws, regulations, and legal requests.

5. How We Use Your Data

We use the collected data for the following purposes:

5.1 Service Delivery

Calculate and display accurate profit analytics
Integrate data from connected platforms
Generate reports, dashboards, and insights
Track advertising spend and return on ad spend (ROAS)
Provide cost attribution and margin analysis

5.2 Platform Operation and Improvement

Maintain and improve platform functionality
Develop new features and analytics capabilities
Troubleshoot technical issues
Optimize performance and user experience

5.3 Communication

Send account-related notifications and updates
Provide customer support
Send marketing communications (with your consent, where required)
Respond to inquiries and requests

5.4 Security and Compliance

Detect and prevent fraud and security threats
Ensure platform security and data integrity
Comply with legal obligations and regulatory requirements
Enforce our Terms of Service

5.5 Advertising and Retargeting

We may use aggregated and anonymized data to run advertising campaigns on Meta, Google Ads, TikTok, and other platforms, create custom audiences for retargeting (using hashed identifiers), and measure advertising effectiveness. We do not sell personal data to third parties for their own marketing purposes.

6. Data Sharing and Third-Party Disclosure

We share data only as described below:

6.1 Service Providers

We work with trusted third-party service providers who assist us in cloud hosting, payment processing, email delivery, analytics, performance monitoring, and customer support. These providers are bound by contractual obligations to protect your data and use it only for the purposes we specify.

6.2 Platform Integrations

We connect to third-party platforms (Shopify, Meta Ads, Google Ads, etc.) as authorized by you to retrieve and sync data. We do not share your Zetric analytics or proprietary calculations with these platforms without your consent.

6.3 Legal Requirements

We may disclose data if required to comply with legal obligations, court orders, or government requests, protect our rights, property, or safety, or enforce our Terms of Service.

6.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity. We will notify you of any such change and provide options regarding your data.

6.5 Aggregated and Anonymized Data

We may share aggregated, anonymized data that cannot be used to identify individuals for research, marketing, or industry analysis purposes.

7. International Data Transfers

Zetric may process and store data in countries outside your country of residence, including countries that may not provide the same level of data protection as your jurisdiction. When we transfer data internationally, we implement appropriate safeguards, including Standard Contractual Clauses (SCCs), data processing agreements, and compliance with applicable regulations.

8. Your Rights Under GDPR and CCPA

8.1 GDPR Rights (for EU/EEA users)

Right to Access
Right to Rectification
Right to Erasure
Right to Restrict Processing
Right to Data Portability
Right to Object
Right to Withdraw Consent
Right to Lodge a Complaint

8.2 CCPA Rights (for California residents)

Right to Know
Right to Delete
Right to Opt-Out (note: we do not sell personal data)
Right to Non-Discrimination

8.3 Exercising Your Rights

To exercise any of these rights, please contact us at support@zetric.co. We will respond within 30 days or as required by law. We may need to verify your identity before processing certain requests.

9. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Account Data: Retained for the duration of your active account and for a reasonable period afterward.
E-commerce and Advertising Data: Retained as long as necessary to provide analytics services and for compliance.
Usage and Log Data: Typically retained for 12-24 months.
Marketing Data: Retained until you withdraw consent or unsubscribe.

Upon account deletion, we will delete or anonymize your personal data within 90 days, except where retention is required for legal, regulatory, or security purposes.

10. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our Platform.

10.1 Types of Cookies We Use

Essential Cookies
Analytics Cookies
Advertising Cookies
Preference Cookies

10.2 Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect platform functionality.

11. Data Security

We implement industry-standard security measures to protect your data, including encryption of data in transit and at rest, secure authentication and access controls, regular security audits, employee training, and restricted access to personal data on a need-to-know basis. While we take reasonable precautions, no system is completely secure.

12. Third-Party Links and Services

Our Platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

13. Children's Privacy

Zetric is not intended for use by individuals under the age of 16 (or 13 in certain jurisdictions). We do not knowingly collect personal data from children. If we become aware that we have collected data from a child without parental consent, we will delete such information promptly. If you believe we have collected data from a child, please contact us at support@zetric.co.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service features. When we make material changes, we will update the "Last Updated" date at the top of this page, notify you via email or through a prominent notice on our Platform, and obtain your consent where required by law.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: support@zetric.co
Website: https://zetric.co

For GDPR-specific inquiries or to exercise your data protection rights, you may also contact your local data protection authority.